Harry Moore Launches Independent Australian Booking Agency Lowtide

Harry Moore has re-entered the music business with the launch of Lowtide, his new independent booking agency based in Australia.

Previously, Moore served as general manager at Lonely Lands Agency (LLA), where he reportedly oversaw ticket sales exceeding A$50 million for local artists during the 2024-25 period.

Lowtide is built on an "artist first" philosophy, aiming to maintain a select roster to dedicate focused strategy and support towards artists achieving significant career milestones.

Moore expressed his desire to cultivate a workplace culture that prioritizes artists' needs and touring approaches. He differentiates his strategy from agents solely focused on filling dates for budget purposes, aiming instead to act as a business strategist working in tandem with artists and their management to build long-term, sustainable careers marked by consistent growth.

The initial roster for Lowtide includes prominent Australian artists such as Tones And I, Ocean Alley, Hockey Dad, The Cat Empire, Brad Cox, and Boy & Bear.

Moore highlighted the importance of strategic refusal, stating that sometimes declining opportunities is a crucial step for growth. He also emphasized his commitment to operating as a fair partner within the music industry, recognizing the symbiotic relationship between artists, venues, and promoters for mutual success.

Moore's new venture emerges following the cessation of the Lonely Lands Agency, which was established in 2019 by artist Tash Sultana, UNIFIED Music Group CEO Jaddan Comerford, and Lemon Tree Music co-founder Regan Lethbridge. It's understood that Comerford and Lethbridge have since announced their own new agency, CORE.

Moore reiterated his core philosophy for Lowtide: an artist-centric approach prioritizing quality over quantity, believing that the business side of music, like music itself, is deeply personal.

More information is available at lowtideagency.com.

English Translation:

Harry Moore is back in business with Lowtide, his new independent booking agency.

The Australian agent previously served as general manager at Lonely Lands Agency (LLA), where his team reportedly delivered over A$50 million in ticket sales for local artists during 2024-25.

Lowtide's guiding principle is an "artist first" model, maintaining a small roster to facilitate focused strategies and support for artists in achieving their grand goals.

“I want to create a culture that positions artists and their needs at the forefront of the approach to their touring,” Moore told Billboard. “There’s a difference between agents who fill dates to hit budgets and agents who move like business strategists working alongside the artist and management to create long-term, sustainable careers that culminate in steady growth. I want the culture at Lowtide to reflect the latter.”

At its launch, the Lowtide roster features Tones And I, Ocean Alley, Hockey Dad, The Cat Empire, Brad Cox, and Boy & Bear, among others.

“At certain times,” Moore added, “saying no and letting an opportunity go is the most powerful step towards growth. I also want to be known as a fair operator when it comes to my dealings with the rest of the sector. We need venues and promoters to survive and thrive so artists can do the same.”

Moore's new agency emerges from LLA, which was founded in 2019 by artist Tash Sultana, UNIFIED Music Group CEO Jaddan Comerford, and Lemon Tree Music co-founder Regan Lethbridge. Billboard understands that LLA is no longer an active brand, with Comerford and Lethbridge recently announcing their new, separate agency, CORE.

“My philosophy for Lowtide is artists first, with a quality-over-quantity approach; music is so personal, the business side of it should be too,” Moore concluded.

Visit lowtideagency.com for more information.