Wed. Oct 1st, 2025

Secrets of Coaching Success: Aigars Birzulis (Part 3)

Author: Nikolay Markov

If beach volleyball were a computer game, the players would likely be the characters on screen, but the coach`s role would be that of the programmer, meticulously embedding all the necessary code before the game even begins. There`s a distinct difference between coaching indoor volleyball and beach volleyball. To help enthusiasts better understand this and gain deeper insights into the tireless, often understated efforts of these mentors in the sand, my `Secrets of Coaching Success` series profiles some of Europe’s most accomplished beach volleyball coaches, seeking to uncover their insider knowledge.

Aigars Birzulis as an FIVB Development coach in Lithuania
Aigars Birzulis serving as an FIVB Development coach in Lithuania.

This installment features prominent Latvian beach volleyball coach Aigars Birzulis. His teams have amassed numerous medals at major international competitions across senior, junior, and youth categories, including an Olympic bronze at London 2012. Most recently, he guided Anastasija Kravcenoka & Tina Graudina to the women’s continental title at EuroBeachVolley 2022. This interview provides his unique perspectives.

Interview Insights

The growing trend of introducing more team competitions, such as the Nations Cup, Continental Cup, and World Beach Games 4×4, raises a question: Will this development increase the significance of the beach volleyball coach`s role?

“I wholeheartedly endorse this. We absolutely need to put more effort into developing it.”

Is there anything about the beach volleyball coaching profession that you believe the general public is largely unaware of?

“It`s challenging to discuss this, as many aspects remain internal to the team or exist solely `on paper.` Consequently, I don`t have much to add on that particular point.”

What has been the pivotal factor contributing to your coaching success thus far?

“As a beach volleyball coach for many years, I believe my key has been the ability to identify opponents’ weaknesses while effectively concealing our own team’s vulnerabilities. This isn`t straightforward, as everyone is trying to do the same, so it demands extensive effort. Crucially, one must never forget that a player is like a diamond that needs constant polishing throughout their life, even if they are 95 years old.”

Aigars Birzulis during time-out
Aigars Birzulis giving instructions during a time-out.

When coaching a beach pair, do you primarily concentrate on enhancing each player`s individual skills, or do you focus more on improving their synergistic interaction? What is the overarching lesson you generally aim to teach your players?

“I employ a comprehensive approach. There`s no single formula, no definitive right or wrong. The challenge lies in discovering the method that works optimally for the players as individuals and for the team collectively. I believe it`s unproductive to rely on a `copy-paste` strategy; every team must cultivate its own unique identity.”

Do you have a coach, from beach volleyball or any other sport, whom you admire and consider a role model?

“I think the world of beach volleyball is rich with excellent coaches, and their results clearly demonstrate this. For me, Jurgen Wagner stands out as one of the very best. Additionally, Rasmus Jonsson has introduced entirely novel approaches to the sport. I could mention many other skilled coaches, but I`ll stick with these two for now.”

How do you unwind and recuperate outside of your professional duties?

“I enjoy fishing, foraging for berries and mushrooms, or simply immersing myself in nature. Interestingly, cranberries share the same shape as volleyballs, which often brings me positive reflections. Regardless of my location, beach volleyball perpetually occupies my thoughts and heart.”

#BeachVolleyball

By Oliver Wrenwick

A passionate volleyball correspondent based in Brighton, Oliver has spent the last decade covering the sport's highs and lows. Known for his pitch-perfect analysis and courtside interviews, he brings readers closer to the game with vivid storytelling and insider perspectives.

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