Volleyball World has announced a partnership with Mailman, a leading Asia-based sports digital agency, to significantly enhance its social media presence and engage more deeply with fans in China. This collaboration leverages Mailman`s extensive digital expertise and deep understanding of the local market to better connect with China`s rapidly growing volleyball fanbase.
The partnership will focus on creating content specifically tailored for Chinese digital platforms, collaborating with local influencers, and developing strategies that resonate with the audience through localized storytelling. The joint objective is to drive sustainable growth and cultivate a stronger community for the sport within China`s distinct digital ecosystem.
Executives from both organizations emphasized the strategic importance of the Chinese market and the critical role of Mailman`s local insights in fostering authentic fan engagement.
This initiative aligns with Volleyball World`s broader vision of creating an integrated global ecosystem for volleyball, underscoring the commitment to local relevance while pursuing new commercial avenues across Asia.
Oliver Wrenwick 
Jasper Thornfield